Branch Engagement for HSBC

Role

Creative Direction
Account Management
Project Management
Production Management

HSBC engages its Canadian sales staff in a nationwide awareness program that generates 87% growth in participation from start to finish over 8 months, beating their US counterpart by 170% overall

In order to educate and excite sales staff across HSBC’s 140 branches about their new credit card product line, an engagement program reward was custom designed to motivate staff to participate in monthly product awareness tests, and incentivise sales performance with a unique, playful, and highly desirable collectible gift.
A 9-piece collectible desktop gift consisting of a world map base and 8 iconic landmarks from our client’s offices around the globe was designed.

Engagement Growth

Engagement based on monthly participants of 1,960 potential users. Campaign outperforms expectations resulting in growth over time rather than the typical fall-off pattern seen in previous campaigns.